How I Built This with Guy Raz

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration.&nb...

2026-04-27

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Advice Line with Eric Ryan of Method returns

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand aw...

2026-04-23

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KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

What if the thing you care about most ... might be what’s holding your business back? Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a company he be...

2026-04-20

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Advice Line with Chieh Huang of Boxed

Today’s callers: Alec from California wonders if it’s time to bring production for his beef tallow skincare brand out of his kitchen to a co-manufacturer. Then, Jessica from California has a hit ...

2026-04-16

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iRobot: Colin Angle. How The Roomba Became a Household Icon

Colin Angle didn’t start out trying to clean people’s floors. He started out trying to shape the future–with robots.  In the early days of iRobot, there was no business model. No steady funding...

2026-04-13

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Advice Line with Steve Ells of Chipotle

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interests for her...

2026-04-09

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Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

A lot of founders spend their lives chasing one big idea. Antonio Swad had two. The first? Migrating chicken wings from the Happy Hour buffet to the center of the plate. The second? Building a pizz...

2026-04-06

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Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome stigma and g...

2026-04-02

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diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon,&nb...

2026-03-30

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Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncerta...

2026-03-26

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Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

For decades, a dozen eggs was just… a dozen eggs. No story. No real branding. No reason to care who produced them. Then Matt O’Hayer came along and asked a question almost nobody in America was aski...

2026-03-23

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Advice Line: What’s Your Value?

In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves. First, Meagan from Vermont questions whether an expe...

2026-03-19

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Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand scrubber ...

2026-03-16

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Advice Line with Hernan Lopez of Wondery

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students...

2026-03-12

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Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Bobo’s: Beryl Stafford.  A Single Mom Turns a Baking Project into a $100M Business At 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daug...

2026-03-09

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Advice Line with Miguel McKelvey of WeWork

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on dig...

2026-03-05

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Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Most founders expand the “right” way: local → regional → national → international. Cameron Healy totally skipped the “national” part.&nbsp...

2026-03-02

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Advice Line with Alexa Hirschfeld of Paperless Post

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build...

2026-02-26

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Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Most entrepreneurs think the hardest part of building a company is the product. For Jim McKelvey — co-founder of Square — the hardest part was the system around the product. Because Square wasn’t ju...

2026-02-23

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Advice Line with Pete Maldonado and Rashid Ali of Chomps

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his...

2026-02-19

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How I Built This with Guy Raz

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