How I Built This with Guy Raz

FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

Heather Hasson and Trina Spear saw an opportunity nobody else seemed to notice: millions of healthcare workers were spending long days in uncomfortable, ill-fitting scrubs. So they set out to reinven...

2026-10-26

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Advice Line with Seth Berkowitz of Insomnia Cookies

Today’s callers: Kahindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the...

2026-10-23

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Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving u...

2026-10-19

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Advice Line with Tara Bosch of SmartSweets

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her su...

2026-10-15

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Alamo Drafthouse Cinema: Tim and Karrie League (2023)

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As ...

2026-10-12

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Advice Line with Nick Green of Thrive Market

Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing hi...

2026-10-08

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10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Ra...

2026-10-05

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Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about ...

2026-10-01

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Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, its two founde...

2026-09-28

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Advice Line with Danny Meyer of Shake Shack

Today’s callers: Janell from Kentucky wonders how to build a sense of hospitality into her canned bourbon cocktail brand. Jade from South Carolina considers the upsides and risks of shipping her smoke...

2026-09-24

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Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush

Brian Rudolph started making chickpea pasta in his Detroit apartment because wheat made him feel sick. A decade later, Banza was in more than 25,000 stores, and today, it’s one of the most popular pas...

2026-09-21

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Advice Line with Michelle Wahler of Beyond Yoga

Today's callers: Carrie from Paris wants to turn interest into bookings for her boutique study-abroad programs for adults. Then, Grace from Nashville considers how to re-build relationships with inter...

2026-09-10

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Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own be...

2026-09-07

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Advice Line with Kip Tindell of The Container Store

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his...

2026-09-03

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Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing ...

2026-08-31

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Advice Line with Ben Goodwin of Olipop

Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah from Massachusetts explores scaling pathways for he...

2026-08-27

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Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod.  She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s h...

2026-08-24

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Advice Line with Daymond John of FUBU

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to rea...

2026-08-20

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YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break.  So they built one themselves. The result was YETI: a high-end cooler that early retailers thought nobody would buy. Bu...

2026-08-17

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Advice Line with Carlton Calvin of Razor

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowd...

2026-08-13

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How I Built This with Guy Raz

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