The Marketing Week Podcast

Inside Diageo's World Cup marketing playbook

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward. Diageo is one such brand. As FIFA's offici...

2026-06-09

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Nationwide and agency Mother on building a celebrated brand

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...

2026-06-04

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How Arla Foods transformed marketing capability with CMO Patrik Hansson

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business. This episode of The Mar...

2026-05-27

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Why ‘outdated’ systems are harming parents’ progression

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed...

2026-05-13

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Rethinking transparency and accountability in digital advertising

 Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners. Now, as certain social media platforms face claims that their algorith...

2026-04-20

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How are brand-influencer relationships evolving?

As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid.  In this edition of the podcast, we delve in...

2026-04-07

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System1’s chief growth officer Andrew Tindall on moving creative effectiveness forward

Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew ...

2026-03-23

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Special Episode: Generations, discovery and the future of marketing

In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how gen...

2026-03-16

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ServiceNow CMO on challenging the status quo in B2B marketing

ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing.   In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russ...

2026-03-09

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Is marketing in a mental health crisis?

Most marketers are grappling with emotional exhaustion, feelings of being overwhelmed and crippling levels of imposter syndrome, according to Marketing Week’s 2026 Career & Salary Survey. To expl...

2026-02-16

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Why team culture is key to driving growth with Formula E CMO Ellie Norman

When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it in...

2026-02-09

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Giffgaff's former CMO-turned-CEO on the legacy of leadership

It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he ha...

2026-02-02

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Sainsbury's CMO on the key to effective marketing leadership

Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at...

2026-01-26

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Burger King’s ‘labour of love’ to revitalise the Whopper

Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King. In this latest episode, Charlotte Rogers, deputy managi...

2026-01-13

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How marketers can turbocharge performance in 2026

Hosts Charlotte Rogers, deputy managing editor and head of insight, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by the wider editorial team to find out...

2026-01-06

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The moments that shaped marketing in 2025

In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped marketing in 2025.   From it being another 12 months of “more with less” fo...

2025-12-18

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Inside British Heart Foundation's record-breaking year

In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, Sadler shares how the charity pulled off its biggest fundraising yea...

2025-12-10

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Specsavers on how 'common sensical' marketing made it Brand of the Year

Specsavers scooped the win of Marketing Week’s brand of the year for 2025, pipping Adidas, EE, Monzo, ServiceNow and Warburtons to the prize, off the back of its success in the October 2024 IPA Effect...

2025-12-01

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How to build trust as a leader with HSBC's Becky Moffat

"Great leadership is great leadership. Poor leadership is poor leadership, irrespective of what discipline or function that leadership is in," Becky Moffat, chief customer officer for retail banking a...

2025-11-18

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Inside Adidas's brand revival with vice president of brand activation Roy Gardner

Adidas has been on a transformation journey in the last few years, following a period of turbulence as it grappled with the discontinuation of its popular Yeezy line, waning investor co...

2025-11-10

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The Marketing Week Podcast

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