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The Marketing Week Podcast

The Marketing Week Podcast

Marketing Week Marketing 178 episódios USA 2026-08-10 1 extrações
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
Gênero: Marketing Podcasts Business

Episódios (178 episódios)

Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence
What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it.  In this episod...
2026-08-17
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Are marketers stuck in an effectiveness ‘echo chamber’?
Have marketers invented a language to describe performance no one else in the business understands? The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between ...
2026-08-10
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How Unilever is transforming brand building with creators, social media and AI
In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Syk...
2026-08-03
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Special episode: From chaos to clarity – the new science of creator effectiveness
Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And c...
2026-07-27
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How can advertising fix its trust problem?
How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on.  In this episode of...
2026-07-20
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Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
This episode of The Marketing Week Podcast is a must for any marketer navigating the industry's enduring and fresh challenges. Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institut...
2026-07-14
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Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness
Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users. In this episode of The Marketi...
2026-07-07
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How can marketers thrive in the second half of 2026?
In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026. Hosts Lucy Tesseras, managing editor, and Molly ...
2026-06-29
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Is the marketing industry as progressive as it claims?
Is marketing as progressive, equitable and inclusive an industry as it claims to be? Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to res...
2026-06-17
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Inside Diageo's World Cup marketing playbook
With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward. Diageo is one such brand. As FIFA's offici...
2026-06-09
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Nationwide and agency Mother on building a celebrated brand
The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...
2026-06-04
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How Arla Foods transformed marketing capability with CMO Patrik Hansson
Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business. This episode of The Mar...
2026-05-27
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Why ‘outdated’ systems are harming parents’ progression
As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed...
2026-05-13
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Rethinking transparency and accountability in digital advertising
 Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners. Now, as certain social media platforms face claims that their algorith...
2026-04-20
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How are brand-influencer relationships evolving?
As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid.  In this edition of the podcast, we delve in...
2026-04-07
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System1’s chief growth officer Andrew Tindall on moving creative effectiveness forward
Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew ...
2026-03-23
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Special Episode: Generations, discovery and the future of marketing
In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how gen...
2026-03-16
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ServiceNow CMO on challenging the status quo in B2B marketing  
ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing.   In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russ...
2026-03-09
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Is marketing in a mental health crisis?
Most marketers are grappling with emotional exhaustion, feelings of being overwhelmed and crippling levels of imposter syndrome, according to Marketing Week’s 2026 Career & Salary Survey. To expl...
2026-02-16
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Why team culture is key to driving growth with Formula E CMO Ellie Norman
When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it in...
2026-02-09
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