大師輕鬆讀之輕鬆聽大師

No.1081 給力行銷/Empower Your Marketing

你的事業旅程與顧客旅程並非兩條平行線，而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery...

2026-07-22

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No.1080 戰術性同理心/Fight Less Win More

每次對話都是一場談判。那些總是取得最佳結果的人，往往不是最會說服的人；相反地，他們最擅長的是讓對方感到被傾聽與被認可。Every conversation is a negotiation. The people who consistently achieve the best outcomes are not those who are the most persuasive. Rather,...

2026-07-15

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No.1079 大時間法則/Big Time

大多數人沒有時間問題，是觀念上出了問題。時間其實遠比我們想像的充裕，之所以覺得忙碌不堪，多半源自我們對自己行程的描述，不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of c...

2026-07-08

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No.1078 一次搞懂失敗報酬率/How to Get a Return On Failure

永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆，就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive retu...

2026-07-01

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No.1077 這樣開價就對了！/Fearless Pricing

大多數企業主收費過低，是因為他們是依據時間、競爭對手或心中的恐懼來定價，想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度，開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to ...

2026-06-24

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No.1076 賈伯斯的流放歲月/Steve Jobs in Exile

1985年被逐出蘋果後，賈伯斯陷入一段荒野歲月，他失去了權力、地位與方向，但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced ...

2026-06-17

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No.1075 第二人生優勢/The Second Act Advantage

退休已是過時的概念，你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上，去開創你夢想的事業，好好享受吧！Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most imp...

2026-06-10

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No.1074 策略校準/Alignment

企業必須不斷尋找方法，讓整體價值超越各部分的總合。若缺乏全面的策略校準，組織各部門將各自為政，朝不同方向發展。Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Without enterprise-wide alignment, the v...

2026-06-03

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No.1073 企業防腐計/INCORRUPTIBLE

即使公司蒸蒸日上，如何始終堅守使命？換句話說，如何打造一家永不腐敗的公司？How do you create a company which stays mission-centred even when it gets to be big and successful? In other words, how do you build a company that is incorruptibl...

2026-05-27

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No.1072 LinkedIn教你找工作/Open to Work

數十億人在AI重塑的世界，定義屬於自己的獨特願景。面對變動迅速的就業市場，及早規畫你的路徑並在機會來臨時做好準備是關鍵。Billions of people are defining their own unique visions in a world being remade by AI. As the job market rapidly evolves, mapping out your ...

2026-05-20

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No.1071 龍蝦式學習/Learn Like a Lobster

世界變化愈快，學習的習慣與技能就愈珍貴。像龍蝦一樣學習吧，牠們是大自然中的學習機器，永遠不會停止學習和成長。The more rapidly the world changes, the more valuable learning habits and skills become. Learn like a lobster. Lobsters are nature's learning mach...

2026-05-13

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No.1070 徹底擺脫拖延4步驟/Procrastination Proof

如何讓自己不再拖延？拖延本質上不是自律的問題，是你允不允許的問題。How do you stop procrastinating? At its heart, procrastination is not a discipline problem – it's much more a permission problem. -- Hosting provided by SoundOn

2026-05-06

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No.1069 為愛設計/Design Love In

一切都是體驗，如果沒有愛，再有效率也沒有意義。Everything is an experience. Without love built into it, efficiency alone carries no meaning. -- Hosting provided by SoundOn

2026-04-29

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No.1068 馬斯克5步演算法/THE ALGORITHM

隨著時代巨變，能靠維持現狀⽣存下來的企業寥寥無幾。馬思克的演算法或將成為新的生存策略。As we face epochal change, there are vanishingly few businesses that can survive by maintaining the status quo. Musk's algorithm may well be the new survival...

2026-04-22

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No.1067 做個逐夢人/Runnin' Down a Dream

人生是一道用進廢退的命題，為什麼不去做自己最開心的事情呢？Life is a use-it-or-lose-it proposition, then why not do what makes you most happy? -- Hosting provided by SoundOn

2026-04-15

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No.1066 金錢習慣/The Money Habit

個人理財的關鍵在於習慣，而不僅僅是收入的高低。養成精明分配收入的紀律，將讓你受用無窮。使用『金錢習慣系統』，可以建立這種紀律。Personal financial management is about habits, not just your level of income. Develop the discipline to allocate your income astutely and...

2026-04-08

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No.1065 故事力/Super Skill

AI能寫作，但它永遠無法成為說故事的人。這正是為何在AI氾濫的時代，故事力將成為一項終極的超級技能。AI can write, but it can never be a storyteller. That's why storytelling is becoming the ultimate "super skill" in an AI-saturated world. -- Hosting ...

2026-04-01

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No.1064 挖出來的創意/How Great Ideas Happen

別再因為沒有靈感而自責，創意不會憑空發生。相反地，你應該像考古學家一樣，透過探勘、劃分、挖掘、篩選，將它挖掘出來。Stop blaming yourself for a lack of inspiration—creativity doesn't just appear out of thin air. Instead, unearth it like an archaeologist on a ...

2026-03-25

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No.1063 策略陷阱/The Strategy Trap

商業策略失敗往往不是因為策略本身出錯，比起其他原因，更多是因為執行不力。這就是「策略陷阱」──你知道該怎麼做，卻無法有效執行。你花了太多心思琢磨構想，卻輕忽了實現這些構想所需的條件與努力。──你知道該怎麼做，卻無法有效執行。你花了太多心思琢磨構想，卻輕忽了實現這些構想所需的條件與努力。Few business strategies fail because they are wrong. They...

2026-03-18

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No.1062 這樣開會就對了！/Your Best Meeting Ever

別再召開沒人想參加的會議。相反地，應該像設計卓越產品一樣來設計會議。Stop running meetings no one wants. Instead, design them like great products. -- Hosting provided by SoundOn

2026-03-11

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大師輕鬆讀之輕鬆聽大師

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