大師輕鬆讀之輕鬆聽大師

No.1088 小型企業成長攻略/The Small Business Money Game

商業確實是一場遊戲，但不是你能徹底獲勝的遊戲。你的目標是不斷提升自己的處境、保持靈活應變，並打造能夠長期蓬勃發展的事業。Business is a game, but it is not a game you ever completely win. Your objective is to keep progressively improving your position, remain ad...

2026-09-09

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No.1087 Vibe Coding/Vibe Coding

AI正在徹底改變軟體開發的方式。你不再需要親力親為處理每一個細節，而是透過描述期望的成果、提供AI助理正確的情境脈絡，評估它們產出的結果，並持續引導它們得出更好的答案——這正是「Vibe Coding」的精髓。AI is fundamentally changing how things get built. Instead of doing all the work yourself, you ...

2026-09-02

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No.1086 百倍成長藍圖/The Greater Game

你是在打造一個必須依賴你才能運作的事業，還是在建構一個即使沒有你，也能自行倍增的生態系統？Are you building a business that depends on you, or are you architecting an ecosystem that multiplies without you? -- Hosting provided by SoundOn

2026-08-26

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No.1085 創業一定要懂的拉力框架/The Power of Pull

新創事業之所以成功，不是因為打造了出色的產品，而是因為發現顧客迫切的需求，也就是「拉力」，並打造出與這股需求契合的解決方案。你的任務不是說服人們想要你的產品，而是找出他們早就迫切想完成的事，然後讓這件事變得更容易。Startups do not succeed because they build great products. They succeed because they discover...

2026-08-19

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No.1084 盒內思考法/Inside the Box

似乎人人都在津津樂道商業上「跳脫框架」的思考或點子。我們一直被教導自由能滋養創意、創新與成功，但事實並非如此。適當的限制不僅不會阻礙卓越表現，反而能創造卓越。It seems like everyone in business talks about "outside the box" thinking or ideas. We have been taught that freedom fuel...

2026-08-12

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No.1083 超強團隊才懂的7個硬道理/Superteams

越團隊──也就是超強團隊──不是單靠文化、魅力或協作就能打造出來的，他們是靠一整套有實證支持、能幫助人們更聰明共事的習慣累積而成。Great teams – Superteams – are not built through culture, charisma, or collaboration alone. They are built through a collection of evid...

2026-08-05

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No.1082 開發爆款最速法則/Life at the Speed of Play

未來屬於那些能比別人更快將直覺轉化為產品的創業者。The future belongs to entrepreneurs who can turn instincts into products faster than everyone else. -- Hosting provided by SoundOn

2026-07-29

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No.1081 給力行銷/Empower Your Marketing

你的事業旅程與顧客旅程並非兩條平行線，而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery...

2026-07-22

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No.1080 戰術性同理心/Fight Less Win More

每次對話都是一場談判。那些總是取得最佳結果的人，往往不是最會說服的人；相反地，他們最擅長的是讓對方感到被傾聽與被認可。Every conversation is a negotiation. The people who consistently achieve the best outcomes are not those who are the most persuasive. Rather,...

2026-07-15

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No.1079 大時間法則/Big Time

大多數人沒有時間問題，是觀念上出了問題。時間其實遠比我們想像的充裕，之所以覺得忙碌不堪，多半源自我們對自己行程的描述，不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of c...

2026-07-08

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No.1078 一次搞懂失敗報酬率/How to Get a Return On Failure

永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆，就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive retu...

2026-07-01

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No.1077 這樣開價就對了！/Fearless Pricing

大多數企業主收費過低，是因為他們是依據時間、競爭對手或心中的恐懼來定價，想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度，開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to ...

2026-06-24

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No.1076 賈伯斯的流放歲月/Steve Jobs in Exile

1985年被逐出蘋果後，賈伯斯陷入一段荒野歲月，他失去了權力、地位與方向，但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced ...

2026-06-17

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No.1075 第二人生優勢/The Second Act Advantage

退休已是過時的概念，你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上，去開創你夢想的事業，好好享受吧！Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most imp...

2026-06-10

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No.1074 策略校準/Alignment

企業必須不斷尋找方法，讓整體價值超越各部分的總合。若缺乏全面的策略校準，組織各部門將各自為政，朝不同方向發展。Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Without enterprise-wide alignment, the v...

2026-06-03

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No.1073 企業防腐計/INCORRUPTIBLE

即使公司蒸蒸日上，如何始終堅守使命？換句話說，如何打造一家永不腐敗的公司？How do you create a company which stays mission-centred even when it gets to be big and successful? In other words, how do you build a company that is incorruptibl...

2026-05-27

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No.1072 LinkedIn教你找工作/Open to Work

數十億人在AI重塑的世界，定義屬於自己的獨特願景。面對變動迅速的就業市場，及早規畫你的路徑並在機會來臨時做好準備是關鍵。Billions of people are defining their own unique visions in a world being remade by AI. As the job market rapidly evolves, mapping out your ...

2026-05-20

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No.1071 龍蝦式學習/Learn Like a Lobster

世界變化愈快，學習的習慣與技能就愈珍貴。像龍蝦一樣學習吧，牠們是大自然中的學習機器，永遠不會停止學習和成長。The more rapidly the world changes, the more valuable learning habits and skills become. Learn like a lobster. Lobsters are nature's learning mach...

2026-05-13

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No.1070 徹底擺脫拖延4步驟/Procrastination Proof

如何讓自己不再拖延？拖延本質上不是自律的問題，是你允不允許的問題。How do you stop procrastinating? At its heart, procrastination is not a discipline problem – it's much more a permission problem. -- Hosting provided by SoundOn

2026-05-06

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No.1069 為愛設計/Design Love In

一切都是體驗，如果沒有愛，再有效率也沒有意義。Everything is an experience. Without love built into it, efficiency alone carries no meaning. -- Hosting provided by SoundOn

2026-04-29

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