大師輕鬆讀之輕鬆聽大師

No.1094 冷靜投資/STAY CALM

面對股市屢創新高、行情劇烈震盪，投資人最想知道的，往往是何時進場、何時獲利了結。《冷靜投資》作者大衛．布斯創辦的德明信基金顧問公司，管理資產超過1兆美元。他憑藉50多年的金融市場經驗提醒我們，市場價格早已反映無數人的資訊與判斷，持續準確預測漲跌幾乎不可能。與其試圖消除不確定性，不如學會與它共處。布斯提出四帖保持冷靜的良方：制定完善計畫、掌控能掌控的事、保持彈性，以及屏蔽雜訊。投資人應相信人類長...

2026-10-21

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No.1093 簡化法則/Simplify

生成式AI讓產出變快，卻帶來失控的毒性複雜。在被訊息與雜訊淹沒的世界裡，真正的生存之道不是做得更多，而是果斷刪除。面對現狀、按下刪除鍵、放大關鍵成果，擺脫複雜泥淖，重新奪回人生主導權。Generative AI makes output effortless, but unleashes toxic complexity that drowns us in noise. The true key ...

2026-10-14

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No.1092 情境的力量/SITUATED

再強的意志力，也有耗盡的一天。想要有所成就從來不是單靠一己之力，也取決於身處的環境。與其一味強迫自己逆流而上，不如改善自身處境：選對場所、夥伴、導師及文化，讓你更容易展現最好的自己。Even the strongest willpower eventually runs out. Achievement is never just about individual effort; it also ...

2026-10-07

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No.1091 成為值得追隨的領導者/What Great Leaders Do

有人願意跟隨你，不代表你就是值得追隨的領導者。真正持久的領導力，不只來自職位、能力或個人魅力，而是在一次次選擇與考驗中，累積信任與尊重。本期《成為值得追隨的領導者》，安迪．史丹利提出打造持久影響力的７大要領，從領導好自己開始，進一步學會發揮強項、提出好問題、相信並檢驗直覺，以及分辨能夠解決的問題與需要持續管理的拉扯。卓越領導者不必樣樣精通，而是懂得認清自己的優勢與盲點，善用團隊智慧，並清楚定義...

2026-09-30

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No.1090 紅杉企業7大成長祕訣/Be a Sequoia, Not a Bonsai

多數企業渴望成長，卻往往陷入盆栽式的過度修剪，把自己困在狹隘的效率裡。像紅杉般著眼長期韌性與整體獲利，才能打破瓶頸，創造持續獲利成長。Most companies want growth, but many unintentionally optimize themselves into staying small. Think like a sequoia: concentrate on gro...

2026-09-23

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No.1089 3.3聰明工作法/Take Breaks Work Better

工時愈長，並不代表成果愈豐碩。順應高度專注與刻意恢復的天然節奏，善用「3.3法則」，才能持續創造卓越的高績效。Working longer does not necessarily mean accomplishing more. Organize work around focused effort and deliberate recovery using the 3.3 Rule. -- ...

2026-09-16

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No.1088 小型企業成長攻略/The Small Business Money Game

商業確實是一場遊戲，但不是你能徹底獲勝的遊戲。你的目標是不斷提升自己的處境、保持靈活應變，並打造能夠長期蓬勃發展的事業。Business is a game, but it is not a game you ever completely win. Your objective is to keep progressively improving your position, remain ad...

2026-09-09

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No.1087 Vibe Coding/Vibe Coding

AI正在徹底改變軟體開發的方式。你不再需要親力親為處理每一個細節，而是透過描述期望的成果、提供AI助理正確的情境脈絡，評估它們產出的結果，並持續引導它們得出更好的答案——這正是「Vibe Coding」的精髓。AI is fundamentally changing how things get built. Instead of doing all the work yourself, you ...

2026-09-02

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No.1086 百倍成長藍圖/The Greater Game

你是在打造一個必須依賴你才能運作的事業，還是在建構一個即使沒有你，也能自行倍增的生態系統？Are you building a business that depends on you, or are you architecting an ecosystem that multiplies without you? -- Hosting provided by SoundOn

2026-08-26

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No.1085 創業一定要懂的拉力框架/The Power of Pull

新創事業之所以成功，不是因為打造了出色的產品，而是因為發現顧客迫切的需求，也就是「拉力」，並打造出與這股需求契合的解決方案。你的任務不是說服人們想要你的產品，而是找出他們早就迫切想完成的事，然後讓這件事變得更容易。Startups do not succeed because they build great products. They succeed because they discover...

2026-08-19

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No.1084 盒內思考法/Inside the Box

似乎人人都在津津樂道商業上「跳脫框架」的思考或點子。我們一直被教導自由能滋養創意、創新與成功，但事實並非如此。適當的限制不僅不會阻礙卓越表現，反而能創造卓越。It seems like everyone in business talks about "outside the box" thinking or ideas. We have been taught that freedom fuel...

2026-08-12

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No.1083 超強團隊才懂的7個硬道理/Superteams

越團隊──也就是超強團隊──不是單靠文化、魅力或協作就能打造出來的，他們是靠一整套有實證支持、能幫助人們更聰明共事的習慣累積而成。Great teams – Superteams – are not built through culture, charisma, or collaboration alone. They are built through a collection of evid...

2026-08-05

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No.1082 開發爆款最速法則/Life at the Speed of Play

未來屬於那些能比別人更快將直覺轉化為產品的創業者。The future belongs to entrepreneurs who can turn instincts into products faster than everyone else. -- Hosting provided by SoundOn

2026-07-29

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No.1081 給力行銷/Empower Your Marketing

你的事業旅程與顧客旅程並非兩條平行線，而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery...

2026-07-22

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No.1080 戰術性同理心/Fight Less Win More

每次對話都是一場談判。那些總是取得最佳結果的人，往往不是最會說服的人；相反地，他們最擅長的是讓對方感到被傾聽與被認可。Every conversation is a negotiation. The people who consistently achieve the best outcomes are not those who are the most persuasive. Rather,...

2026-07-15

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No.1079 大時間法則/Big Time

大多數人沒有時間問題，是觀念上出了問題。時間其實遠比我們想像的充裕，之所以覺得忙碌不堪，多半源自我們對自己行程的描述，不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of c...

2026-07-08

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No.1078 一次搞懂失敗報酬率/How to Get a Return On Failure

永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆，就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive retu...

2026-07-01

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No.1077 這樣開價就對了！/Fearless Pricing

大多數企業主收費過低，是因為他們是依據時間、競爭對手或心中的恐懼來定價，想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度，開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to ...

2026-06-24

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No.1076 賈伯斯的流放歲月/Steve Jobs in Exile

1985年被逐出蘋果後，賈伯斯陷入一段荒野歲月，他失去了權力、地位與方向，但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced ...

2026-06-17

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No.1075 第二人生優勢/The Second Act Advantage

退休已是過時的概念，你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上，去開創你夢想的事業，好好享受吧！Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most imp...

2026-06-10

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大師輕鬆讀之輕鬆聽大師

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